Stinger 178 Reveal - REDFISH
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Stinger 178 Reveal

Immersive Product Reveal Campaign

Immersive Product Reveal Campaign

Campaign for Lowe Boats

Releasing a new product into an ultra competitive marketplace at the busiest time of the year is not an easy task. How do you drum up anticipation without sizzling out before the official launch?



What exactly did we do?  Insights, Branding, Strategy, UX, Design, Development

Lowe Boats has been building boats in America’s heartland for over 45 years, as they approached the 30th anniversary since the release of their  first purpose-built bass boat – we were tasked with making a major impact on a market with little significant product variation between brands, where reputation and brand loyalty is paramount.