30 Nov Stinger 178 Reveal
Immersive Product Reveal Campaign
Campaign for Lowe Boats
Releasing a new product into an ultra competitive marketplace at the busiest time of the year is not an easy task. How do you drum up anticipation without sizzling out before the official launch?
What exactly did we do? Insights, Branding, Strategy, UX, Design, Development
Lowe Boats has been building boats in America’s heartland for over 45 years, as they approached the 30th anniversary since the release of their first purpose-built bass boat – we were tasked with making a major impact on a market with little significant product variation between brands, where reputation and brand loyalty is paramount.